Positioning of Clear Shampoo

Clear Shampoo is a brand of Uniliver Pakistan, one of consumer giants in the world, the competitor of Unilever is P&G.

Now come to clear shampoo, in Paksitan, Clear didnt come with a blast rather Unilerver launched it with very low buzz. Clear shampoo came in different range and it included men and women range.

Men specialized shampoos were not advertised in media before clear men. Clear shampoo initially positioned itself against Head and Shoulders, becaue it is an antidandruff shampoo, and is the direct competitor of Clear. Clear initial advertisement was attractive with Atif Aslam and Amina Haqq the two icons of youth. The clear was positioned as the antidandruff shampoo and only those people were using it who had dandruff problem.

Now clear has come very strong and has made a very attractive and glamorous ad this ad has repositioned clear as a shampoo for the soft and long hairs.

Clear has successfully repositioned itself but the interesting thing is that Clear has now came line to line with Sunslik Shampoo. Clear and Sunslik both are brands of Unilever company. Now unilerver's two brands are having same positioning and competing with each other.

In Paksitan media Sunsilk and Clear are capturing all the attention it is good for he Unilever company because now head &shoulders position is at stake.

My analysis of the campaign run by clear is that the clear will capture a significant market share.